Credit with Collateral
UX/UI Design, Motion Design
Team
Fernanda Algazal
Bianca Correa
Marcos Vianna
Credit with Collateral is a type of credit that uses its ownership of fixed income or variable income assets as collateral as a means of reducing the risk of the operation. Due to the high value of the guarantee, it offers lower fees and credit from R$40,000 to R$1 million.
Challenges
In Brazil, despite the basic interest rate being at an all-time low of 2%, personal and business credit rates are still high. In February 2021, the average overdraft rate was 7.96% per month, and the personal loan rate was 6.17%. Credit card rates reached 11.34%, while commercial interest rates were 4.66%.
This has led many people to look for alternatives, such as collateralized credit, in which the borrower offers real or financial guarantees in order to obtain loans at lower rates.
This benefits both lenders, by reducing risk, and borrowers, who can offer a variety of assets as collateral, from real estate to investment portfolios. vSeeing this opportunity, Genial Investimentos - Banco Plural set out to launch this financial service for its clients.
In order to do this, our greatest challenge, apart from the simple contracting process, was to allow users to simultaneously monitor their portfolio and decide on the payment and redemption of securities. All without friction, with an API system integrated with the Central Bank.
Approach
01.
- Define Objectives
- Understand rules of Central Bank of Brazil
- Market Research
- User Personas
- Competitive Analysiss
02.
- Information Architecture
- Wireframing
- Visual Design
- Design System
- Accessibility
- Content Integration
03.
- Prototype Creation
- Motion Design
- Usability Testing
- Iterative Design
- Users Validation
- Iterative Refinement
04.
- Quality Assurance
- Beta Testing
- Performance Optimization
- Security Review
- Launch
Desk research
- Widespread among high-income investors
- Useful for providing investors with liquidity so that they don't have to dispose of their positions
- Useful for investors to leverage their assets and/or take advantage of opportunities to acquire assets or even invest in a new business.
The Capital Advisor - Collateralized CreditSource: https://comoinvestir.thecap.com.br/credito-colateralizado/
__________
Paying off debts is the main reason for taking out loans, followed by starting a business and buying property.
__________
53% of Brazilians seek personal loans as a means to manage their debts
Source:https://www.bompracredito.com.br/quem-somos/
__________
- 71% Believe that companies that offer greater credit diversity are able to stand out in the market
- 58% believe that digital credit platforms have offered better payment conditions and ease when seeking credit
- 63% think that credit will be important for financial recovery
The AB class seeks less information, but has easier access to credit and consequently uses more of it.
Comparison and synthesis of existing research.
We search for information in articles and research carried out by other organizations.
Quantitative research
Survey triggered via the Survey platform. We devised 7 questions to assess our customers' desirability and knowledge of the product.
23 people - Research participants
How do people feel about using their investment as collateral for a loan?

Highlights
- None of the interviewees have taken out a loan in the last 2 years
- 08 people have heard about the Loan with an investment guarantee
- 08 people wouldn't put up their investments as collateral for a loan
- 11 people consider that lower interest rates, compared to other loans, are a factor that would lead them to opt for Credit with an investment guarantee
- 17 people would prefer to pay monthly installments and fixed interest if they took out a loan
Flowchart


Deliverables
![Showreel-Grid-Mobile-[remix].gif](https://static.wixstatic.com/media/253765_05271831eda64623bdce9da2fd90ff56~mv2.gif)






